To talk about the most popular film and television account in Douyin, we have to mention @ poison tongue movie, this is an account with more than 5000w fans in Douyin, it is not too much to call it a super head in film and television!
In fact, Douyin accounts that do movie commentary are relatively simple types of short videos, but they are also very homogenized because of their simplicity, so it is still difficult to achieve an eye-catching level.
So today, we will dismantle the poisonous tongue movie in detail from the three aspects of the road of transformation, content creation and operation strategy, and show you how a high-quality and brilliant film and television Douyin account operates.
01 The road to transformation
Seeing the name Poison Tongue Movie, I believe that most people who like to surf the Internet and watch movie reviews should be familiar with it, because long before Douyin, the real main position of Poison Tongue Movie was on the WeChat public account.
In November 2014, the WeChat public account of Poison Tongue Movie began to operate independently. After only half a year, it reached the country email list achievement of By June of 2015, Poison Tongue Movie had its own brand, and achieved self-reliance through the brand, and even achieved the miracle of millions of advertisements in one month.
It's a pity that in 2017, the official account of the poisonous movie with millions of fans was permanently banned due to various reasons, and all the efforts in the past three years were in vain.
However, even in the face of difficulties, the team behind the poison tongue movie did not give up, but changed to a new public account vest to start a Sir movie, and once again resurrected with blood, almost every public account headline article is 10w+ Reading, the number of followers on the official account has reached millions in a short period of time.
I really admire the achievements of Poison Tongue Movie on the WeChat public account, but this is only achieved after years of accumulation. On the other hand, the poisonous tongue movie in Douyin was only officially settled on the Douyin platform in August 2019, but now it has reached as many as 50 million fans, which is really a big dark horse!
Since the dark horse can run so fast, it proves that we can also learn valuable experience from the dark horse.
02 Content Creation
1. Uniform and clear homepage style
For Douyin account operation, the homepage is always a very important building point, because this is where we give users the first impression. A homepage with professionalism and impact can make the account pass to users a very good first impression.
For the poison tongue movie, when creating the homepage, three different short video covers are used to form a complete picture. This design can give users a very shocking visual impact; it also makes the three split short videos become A whole.
As long as one of the short videos is popular, the other two short videos will definitely become popular; in addition, it can also make the video content more intuitive, and allow fans to be attracted directly through the video cover. It's a multi-pronged approach.