The resources, manpower, material resources and funds of any enterprise are limited. By segmenting the market, choose the target market that suits you; enterprises can concentrate people, money, materials and resources to gain advantages in the local market, and then occupy their own target market. 4. Conducive to enterprises to improve economic efficiency The role of the first three aspects can enable enterprises to improve economic efficiency. In addition, after the enterprise has passed the market segmentation, the enterprise can face its own target market and produce marketable products, which can not only meet the market needs, but also increase Bulk SMS Service the enterprise's income. Marketable products can speed up the circulation of goods, increase the production batch, reduce the production and sales costs of enterprises, improve the labor proficiency of production workers, improve product quality, and comprehensively improve the economic benefits of enterprises. Three, market segmentation steps Market segmentation can be from coarse to fine, from shallow to deep, and gradually subdivide, and the target market will become more and more specific. The specific steps are as follows: Selected product market scope: The company should clarify its product market scope in a certain industry, and use this as the basis for formulating market development strategies; List the needs of potential customers: The variables that affect product market demand and customer purchasing behavior can be listed from the aspects of geography, population, psychology, etc.; Analyze the different needs of potential customers: the company should conduct sample surveys on different potential customers, and evaluate the listed demand variables to understand the common needs of customers; Develop corresponding marketing strategies: Investigate, analyze, and evaluate various market segments,
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