The core soft assets of an enterprise are executive list neither the channel for obtaining traffic, nor the scale of users and the data lying in the system. The soft core assets of an enterprise are actually "relationships with users". This article introduces how to executive list operate the relationship with users from four perspectives. It is recommended for friends who are interested in this content to read. 1. Pay attention to all behaviors other than user purchases Many companies complain that the cost and the quality is getting worse.
But in fact, the number of users has not decreased, and the executive list demand is still there. It’s just that the habits have changed, the needs have become more individual, and the decision-making has become more rational. of acquiring customers is getting higher and higher, Continuing to use the old methods and ideas, users will not buy it. Focusing only on conversions executive list often backfires. A purchase is just a result, and before conversion, the result can be said to be predestined.
Therefore, the core is not the conversion itself, but all the executive list user's behavior outside the conversion. The operation of these behaviors is the executive list relationship between operation and users. During this period, users paid more and more attention to corporate information, invested more and more time, energy and money, and even helped with dissemination, customer acquisition, and operation. This process is the process of continuously mining user value.